The long meadows
Fine timepieces from Saint-Imier
Auguste Agassiz founded his company in 1832 in the Swiss town of Saint-Imier – a location where the company headquarters still resides today. Together with two watch dealers named Raiguel Henri and Florian Morel, Agassiz opened up his watch shop and specialized in a small range of services. Within a short period of time, the Longines name acquired a good reputation and before long, became highly demanded pieces.
In 1854, the nephew of Agassiz, Ernest Francillon, took over the company management and brought about several changes. He envisioned the great potential residing beneath the production of company movements and decided to streamline the vertical integration of the Longines manufacturing process. In 1866, Francillon purchased property outside of the Saint-Imier region that was called “Les Longines” or “the long meadows”. There, the skilful entrepreneur constructed a factory that henceforth-produced Longines manufactured pocket watches.
The success was extraordinary as the demand for high-quality Longines watches grew so rapidly that Francillon was soon forced to defend himself against counterfeiting. In 1889, Francillon had registered the Longines brand at the Federal Office for Intellectual Property. As a result, Longines became the first registered watch brand in the world. The famous Longines motif with the winged hourglass remains a strong brand logo to this day.
A success story
From pocket watches to wristwatches
Trains, automobiles, and the start of aviation – the end of the 19th century saw advancement in mobility. It comes as no surprise however that Longines manufacturers began developing their own chronograph movement in1879. These efforts were well worth their while as Longines raked in great success in terms of the short-term measurement of time. The company had developed the Longines chronograph movement’s 13.33ZZ and 13ZN, which are now considered to be classic calibres in the field of watchmaking.
The first mechanical ladies pendant watch from Longines was introduced in 1903 – three years following the passing of Francillon. In 1905, Longines produced its first watch for men that gradually displaced the pocket watch. As a result, Longines further established itself as a manufacturer of functional and reliable timepieces throughout the world. Be it New York, London, or Berlin, Longines timepieces have come to be world-renowned. In 1945, the celebrated company launched its first wristwatch with automatic winding – the calibre 22A.
In 1954, Longines developed the first quartz clock, which was distinguished by outstanding accuracy and received several Observatory prizes. From this moment onward, Longines presented both mechanical and electronic timepieces, which is a feature that still distinguishes the current collection from Longines. In addition to traditional automatic and manual wind watches, Longines also manufactures sports quartz watches and, therefore, provides a diverse range of products for a diverse range of clients.
Watches and aviation
Precise timekeeping in the air
Longines has enjoyed a long and fruitful relationship with aviation, hence the hourglass with wings brand symbol. As early as 1919, Longines has been the official supplier of the International Aeronautical Federation. Thanks to this cooperation, the manufacturer has been able to provide pioneering pilots with specially developed high-precision navigation instruments, which, as a result, has been able to expand its expertise in the production of aviation timepieces.
In 1927, Charles Lindbergh conducted a solo flight over the Atlantic Ocean. He was, therefore, the first pilot to cross the vast body of water alone. Following this feat, the pioneering pilot collaborated with Longines in the development of an aviation watch that would easily allow any pilot to quickly and easily determine their longitude position while simultaneously operating a flight. Since Lindbergh had experienced positioning difficulties during his flight over the Atlantic, he was the perfect individual to help Longines develop a wristwatch that would solve this problem. The result of the partnership was the so-called “Hour Angle”, which became available for pilots and watch aficionados in the year 1932.
Watches on prominent wrists
Longines has appointed numerous celebrities and brand ambassadors to represent their exquisite timepieces. The brand ambassadors themselves embody the sporty, elegant, and high-performance features of a Longines timepiece. Among others, former tennis pros Stefanie Graf and Andre Agassi take joy in representing the Longines brand. The close connection of the brand to the world of Tennis is further reinforced by the Longines partnership with the French Open Roland Garros.
When it comes to the popular field of film, the talented actress Kate Winslet and the brilliant actor Simon Baker are often captured with stylish Longines timepieces around their wrists. The Indian heartthrob Miss World 1994 Aishwarya Rai Bachchan is also a face for the Longines brand, along with graceful Chinese actress Chi Ling Lin.
Many of the Longines brand ambassadors are successful athletes, such as the Chinese men’s gymnastics team. Prominent athletes such as the Norwegian skier Aksel Lund Svindal, the Swiss multi-fighter and gymnast Giulia Steingruber, Swiss showjumper Jane Richard, ski ace Mikaela Shiffrin, and rhythmic gymnast Yana Kudryavtseva embody the sportiness and elegance of the brand Longines.
Providing excellent customer service is one of our top priorities. We deliver your watch fast and with utmost attention to detail. Should you be looking for a specific model which is not in stock, we are happy to source it for you - free of any extra charges. If you would like to sell a watch, our experts will advise you on market developments and the ideal selling price for your timepiece.
Should you have any questions regarding delivery, price or history of a specific model, your personal advisor will be happy to help at any time.
We always guarantee a safe transaction. When you buy or sell a watch on CHRONEXT, your contract of sale is made directly with us. We take legal responsibility for every transaction and provide the highest data security standards, secure payment methods and fully insured shipment. In order to ensure the authenticity and quality of all watches sold through us, every timepiece is thoroughly checked by our watchmakers before it is ever shipped to our customers.
This is guaranteed through our Certificate which you will receive with the purchase of any watch from CHRONEXT - new or pre-owned.
Only the best is good enough for our customers. This goes for prices just as well as for service and security. Luxury watches are hardly ever cheap but there are still significant differences in price levels depending on where you shop. Thanks to our vast global network of suppliers and our low fixed costs, we are able to provide competitive prices at all times.
We scan the market daily for the best offers and always keep our prices up to date. Most important however is that our competitive prices will never lead us to compromise security and quality.