Cars and watches may seem about as compatible as Donald Trump and Angela Merkel. But think about it. They’re both finely-tuned objects of craftsmanship (watches and cars, not world leaders): one just guzzles petrol, the other a Swiss watchmaker’s nine-to-five. If you go top level, they’re not really that far removed in price either. Plus, watch manufactures have made a habit of partnering with automobile companies for years: Oris for F1 Team Williams, Parmigiani for Bugatti and of course, TAG Heuer for Steve McQueen. Though remember, we’re talking real cars, not a carpool-friendly Peugeot 206.
So imagine if watches were cars, and vice versa. While a Maserati-Montblanc collab seems unlikely, there’s no harm in drawing a comparison between the world’s most famous tickers and the reigning kings of the road - which is exactly what we’ve done below. Gentlemen, start your engines.
As Aristotle once said: ‘if you’ve got it, flaunt it.’ And no adage is more relevant than to a brand like Rolex, and Lamborghini by proxy. While the elitists/haters call ‘obvious choice’, that’s very much the pairing’s strength: everybody knows Rolex and Lamborghini, and secretly, whatever your bank balance, everybody wants one.
The thrill of a Lamborghini Aventador’s Back To The Future-esque rising doors can only be matched by the glisten of a diamond-encrusted Rolex Day-Date. Better yet, they look beautiful in tandem, regardless of what the naysayers shriek. They’re more than entitled to their opinion after all, but just remember – it won’t put them on the same paygrade.
It made sense to pair James Bond’s watch to James Bond’s car. Omega, a brand worn by every 007 from Connery to Craig, is more a gentleman’s affair than a Vegas hip hop appearance. While a stripper slides down the pole in the company of Audemars Piguet, know that Omega keeps the company of Aston Martin (and far classier company at that).
Let’s face it: a car as majestic as the Vanquish deserves a wrist on the gearstick that’s equally grand, and just as muted: the Omega Seamaster, in all black, mounted on a rubber strap. Consider us shaken, and very stirred.
Since TAG Heuer’s already been through most of the F1, we had to go back to the driving board. And there was only one natural fit: Ford. Which, understandably, may sound dull. But Ford is quite possibly the most reliable – and most enduring – of automobiles, the TAG Heuer if you will.
Not that we’re comparing a horological stalwart to a suburbanite dreamer’s Ford Picasso (or nightmare, depending on how you look at it). Instead, we envisage TAG Heuer as a Ford GT: pricey, well-made but too effortless to peacock – exactly what one requires in a work-to-weekend watch, and exactly what one gets with TAG Heuer.
Just as top level Patek Philippe watches are rarely bought by the owner in-person, a Rolls Royce is likely never driven by the owner, either. This high caliber a watch usually comes with all the airs and graces of a high caliber net worth – after all, why pick out a piece of exquisite craftsmanship when you can pay someone to do it?
If Rolls Royce and Patek Philippe are both the pinnacle of each respective industry, then which pieces are the perfect combo? A Phantom and a Grand Complication, driven by Jeeves up front, and selected by Edmund in-store. Naturally.
Nomos, like Tesla, doesn’t try too hard to be cool: it just is. Unlike all the other watch manufactures (and by extension, car manufacturers), Nomos doesn’t pander to rich men that may or may not have something to erm, compensate for.
Just take the Tesla Superowner (in brilliant white, of course). Like Nomos, it’s clean, clear and does exactly what it says on the tin. But even then, there’s an element of pure, street-worthy cool that seems to evade older luxury labels – and that sort of stuff is priceless. Who wanted a Mercedes anyway?
Providing excellent customer service is one of our top priorities. We deliver your watch fast and with utmost attention to detail. Should you be looking for a specific model which is not in stock, we are happy to source it for you - free of any extra charges. If you would like to sell a watch, our experts will advise you on market developments and the ideal selling price for your timepiece.
Should you have any questions regarding delivery, price or history of a specific model, your personal advisor will be happy to help at any time.
We always guarantee a safe transaction. When you buy or sell a watch on CHRONEXT, your contract of sale is made directly with us. We take legal responsibility for every transaction and provide the highest data security standards, secure payment methods and fully insured shipment. In order to ensure the authenticity and quality of all watches sold through us, every timepiece is thoroughly checked by our watchmakers before it is ever shipped to our customers.
This is guaranteed through our Certificate which you will receive with the purchase of any watch from CHRONEXT - new or pre-owned.
Only the best is good enough for our customers. This goes for prices just as well as for service and security. Luxury watches are hardly ever cheap but there are still significant differences in price levels depending on where you shop. Thanks to our vast global network of suppliers and our low fixed costs, we are able to provide competitive prices at all times.
We scan the market daily for the best offers and always keep our prices up to date. Most important however is that our competitive prices will never lead us to compromise security and quality.