The smart option: Why you should buy a pre-owned watch

by John Wallis


February 22. 2018 - by John Wallis

Whether you are looking to buy as an investment, as a gift, or to grow your own collection, there's never been a better time to purchase a pre-owned luxury watch. The market has been growing steadily for many years, with one retailer making headlines recently when it found its watches were a better long term investment than an ISA.

Reasons to buy pre-owned are manifold. While a new watch loses a large fraction of its value at the moment of purchase, used luxury watches suffer no such setback. A smart collector can grow her collection by selling back watches she no longer uses, without making a loss. Beyond that, the joy of pre-owned watches is evident in the spectacular range available to consumers – you can find more or less any watch ever sold at reasonable prices, compared to inflated prices for a much narrower selection if you buy new. 

A pre-owned Rolex Sea-Dweller before and after our workshop service

What can CHRONEXT offer?

Prestigious pre-owned Swiss watches face one major barrier to consumer confidence: the large prevalence of fakes on the market introduces an element of risk to any purchase. When it comes to finding where to buy used watches online, CHRONEXT is proud to say that it has totally eliminated this risk for its customers.

How? CHRONEXT has its own in-house atelier, where we employ expert watchmakers who inspect every single watch we sell to ensure it meets our strict quality and authenticity standards. Each watch on our site comes with an exclusive CHRONEXT certificate guaranteeing that it is genuine and providing an additional 24-month warranty on top of any warranty provided by the manufacturer. Customers also benefit from CHRONEXT's free part revision service worth over £200.

That's not all. CHRONEXT is dedicated to its customers and provides a personal watch assistant to every client. Your highly experienced assistant can help with all of the many difficulties that collectors face when trying to buy pre-owned watches online, customising their advice specifically to your needs. Whether it's discovering the history and reputation of a specific model or working out exactly what kind of watch you are most interested in acquiring, a CHRONEXT assistant can be an enormous asset.

Working with CHRONEXT does not have to remain in the impersonal realm of the internet. We encourage our clients to meet us face-to-face in one of our real-world boutique VIP lounges located in the heart of Piccadilly, London, as well as Munich, Cologne and Zug, Switzerland. Here you can get up close and personal with many of our finest models, as well as sit back with a hot or cold drink and a nice chat with fellow watch-lovers. If you make an appointment, we can be sure to have any watch from our stock available for inspection.

When it comes to buying pre-owned, there are few online retailers more qualified than CHRONEXT. Our certified pre-owned luxury watches are not just guaranteed to give you peace of mind and a flawless customer experience, but also come from an enormous range of stock that means you are extremely likely to find whatever timepiece you are looking for.

Before service

After service

Looking to discover pre-owned & vintage watches at CHRONEXT? Here are our top recommendations:

Rolex Daytona

The Daytona is one of the greatest legends in watchmaking. Named for the famed race track in Florida, this stunning driver's timepiece is considered by many to be the most stylish and handsome of any made by Rolex – quite a claim. It also benefits from the brand's renowned quality of manufacturing and superb in-house movement.


Breitling Navitimer

When it comes to watches for pilots, meanwhile, there is no greater claim to prestige than that of the Navitmer. Breitling's flagship collection has been a mainstay of the Swiss watch world since the 1950s; a true tool watch used by legions of professional aviators and airmen.


Omega Speedmaster

The Speedy, as it is affectionately known by fans, established its own legend when it became the first and only watch warn on the Moon by NASA astronauts. Since then it has enjoyed a large array of special and limited models, such as the wonderful “Snoopy” Speedmaster inspired by callsigns used on NASA missions.


Patek Philippe Nautilus

Patek Philippe is often cited as one of watchmaking's “big three” - some believe it should wear the crown alone. This revered brand's sportiest and possibly most iconic series is the Nautilus, boasting one of the most distinctive and original designs of its era, created by the legendary Gerald Genta himself.


Audemars Piguet Royal Oak

Another groundbreaking design by Genta, the Royal Oak stunned the watch world on its release in 1972. The first true luxury watch made in steel, its striking octagonal bezel and “tapisserie” grid pattern on the dial made it an instant classic. It remains one of the most beloved models on the market today.

John Wallis

by John Wallis

Living and working in London, John has been writing about watches since graduating university. He got his start at SalonQP, London's finest watch show, where he was inspired by the breadth and creativity of the modern industry. His fascination with mechanical horology has only grown from there.

Exceptional Service

Providing excellent customer service is one of our top priorities. We deliver your watch fast and with utmost attention to detail. Should you be looking for a specific model which is not in stock, we are happy to source it for you - free of any extra charges. If you would like to sell a watch, our experts will advise you on market developments and the ideal selling price for your timepiece.

Should you have any questions regarding delivery, price or history of a specific model, your personal advisor will be happy to help at any time.
+44 (0)203 588 00 44 (Mo.-Fr. 8am - 8:30pm, Sa. 9am - 5:30pm)

Guaranteed Authenticity

We always guarantee a safe transaction. When you buy or sell a watch on CHRONEXT, your contract of sale is made directly with us. We take legal responsibility for every transaction and provide the highest data security standards, secure payment methods and fully insured shipment. In order to ensure the authenticity and quality of all watches sold through us, every timepiece is thoroughly checked by our watchmakers before it is ever shipped to our customers.

This is guaranteed through our Certificate which you will receive with the purchase of any watch from CHRONEXT - new or pre-owned.

Fair Prices

Only the best is good enough for our customers. This goes for prices just as well as for service and security. Luxury watches are hardly ever cheap but there are still significant differences in price levels depending on where you shop. Thanks to our vast global network of suppliers and our low fixed costs, we are able to provide competitive prices at all times.

We scan the market daily for the best offers and always keep our prices up to date. Most important however is that our competitive prices will never lead us to compromise security and quality.