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TAG Heuer Formula 1 history begins in 1986. It was a big moment for the company, because it was the first new watch family since Heuer was acquired by Techniques d’Avant Garde. A major shift in focus was sought after the trials of the quartz crisis, when the company's premium mechanical timekeepers became very difficult to sell. The new Formula 1 used a bold analogue design with a cutting-edge quartz movement – and it remained quartz-only until very recently. Partly inspired by the Swatch, it found remarkable commercial success with its stylish design, advanced materials and bold colours – not to mention the lower price point.
Some of the watch's appeal was historic: though it was new, both TAG and Heuer had longstanding relationships with Formula 1 racing, working with teams as prestigious as Ferrari and McLaren. But this was a popular watch in its own right. The TAG Heuer Formula 1 Series 1 was unlike any previous Heuer, and boasted fibreglass in the case and top ETA movements within. Later models added chronographs and some were more classically styled, earning even more followers. While the Formula 1 was discontinued in 2000 after LVMH acquisition, it was revived with a new design not long after, and continues to represent a key part of the company's core stable.
It was just a few years ago that, in a bold new direction, TAG Heuer gave the Formula 1 its first automatic movement. Calibre 16 is TAG's version of the superb Sellita SW500, and its introduction puts this remarkable chronograph in competition with other top models both within the brand's own catalogue and beyond. Bright colours have been replaced by attractive racing-red highlights in this widely acclaimed make-over. The design is improved, with a case heavily influenced by the iconic Autavia, and a dial showing classic stylings, well-balanced restraint, a polished steel bezel and gorgeous Daytona-esque subdial rings.SHOP THE TAG HEUER FORMULA 1 CALIBRE 16
The Calibre 16 is just one of the new automatic Formula 1 models introduced in recent years. For fans of three-handed watches, the attractive Calibre 5 is a real gift. The model replaced the short-lived Calibre 6, keeping its sophisticated design while trading its seconds counter subdial for a traditional, red-tipped seconds hand from the centre. It also boasts the gorgeous, retro-feeling Autavia-style case, and features an excellent ETA-base movement inside, beating at 4Hz. Highly water resistant and beautifully finished, this is a terrific all-purpose sports watch as at home in the office as on the beach or under the waves.SHOP THE TAG HEUER FORMULA 1 CALIBRE 5
One of the very first Formula 1 automatics, this chronograph came before the two models above, and remained in production after the later timepieces arrived. There's a lot to love about this bold first foray into the Formula 1 family's new era of mechanical movements, which remains faithful to the older generation of watches. The case – in sleek black titanium carbide – is the same design as the 1986 original, the checkered flag caseback engraving is the same as that used on quartz models, and it's hard to miss the striking sporty colour on the dial, flange and crown.SHOP THE TAG HEUER FORMULA 1 CHRONO AUTOMATIC BLACK
This fine model represents an excellent example of what made the Formula 1 such a successful watch family for so many years. Effortlessly sporty, it boasts the best of TAG's prestigious manufacture capabilities and quality, while remaining a true entry-level watch. Its large 42mm case looks even bigger thanks to the oversize black bezel with large numerals underlined by a vivid red chapter ring inside. The 12 numeral is also oversized, standing out on a stick-index dial, and framed nicely by the brand logo beneath. Inside is a premium quartz calibre with an end of life display and 10th of a second chronograph capability.SHOP THE TAG HEUER FORMULA 1
Launched at the 2016 Monaco Grand Prix, and with a colour scheme inspired by the legendary McQueen Monaco, this very special Red Bull Edition is a true gem. It celebrates the new high-profile partnership forged between the watchmaker and Red Bull Racing, including its incredible drivers Daniel Ricciardo Max Verstappen – now Heuer brand ambassadors. The watch achieves a gorgeous vintage look with its flat white subdials and flange, its lack of attention-grabbing 12 numeral and its simple blue and red colours. The delightful textile strap is the icing on the cake. Nothing unnecessary or gimmicky here – unless you count the understated logo engraved on the caseback.SHOP THE TAG HEUER FORMULA 1 QUARTZ “Red Bull”
The right Formula 1 watch for you will ultimately come down to which model you connect with. There are no wrong choices. This is a watch popular among first time buyers and veteran collectors alike – not to mention TAG's celebrity brand ambassadors from Lewis Hamilton to Kimi Räikkönen.
Providing excellent customer service is one of our top priorities. We deliver your watch fast and with utmost attention to detail. Should you be looking for a specific model which is not in stock, we are happy to source it for you - free of any extra charges. If you would like to sell a watch, our experts will advise you on market developments and the ideal selling price for your timepiece.
Should you have any questions regarding delivery, price or history of a specific model, your personal advisor will be happy to help at any time.
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We always guarantee a safe transaction. When you buy or sell a watch on CHRONEXT, your contract of sale is made directly with us. We take legal responsibility for every transaction and provide the highest data security standards, secure payment methods and fully insured shipment. In order to ensure the authenticity and quality of all watches sold through us, every timepiece is thoroughly checked by our watchmakers before it is ever shipped to our customers.
This is guaranteed through our Certificate which you will receive with the purchase of any watch from CHRONEXT - new or pre-owned.
Only the best is good enough for our customers. This goes for prices just as well as for service and security. Luxury watches are hardly ever cheap but there are still significant differences in price levels depending on where you shop. Thanks to our vast global network of suppliers and our low fixed costs, we are able to provide competitive prices at all times.
We scan the market daily for the best offers and always keep our prices up to date. Most important however is that our competitive prices will never lead us to compromise security and quality.