A symbiosis of jewellery and watches
The Bulgari Serpenti collection has been inspired by the ancient myths of snakes. The mysterious reptile holds a very special place when it comes to symbolic value in human history. Whether representative of power, such as that reflected by past kings and pharaohs, or symbolic of healing and rebirth, such as the views held in ancient Greece, the serpent has always been revered as an embodiment of power and wisdom – both admired and feared at the same time. Bulgari drew inspiration from both the symbolic and aesthetic elements of the magical creature and funnelled it into the creation of the exquisite watch and jewellery pieces of the Serpenti collection. Evidently, “serpenti” is the Italian word for snake.
The form of the snake, which can elegantly be wrapped around the wrist, the neck, or the shoulder, has inspired the hallmark of the Serpenti collection. Of course, these artful creations bear all the unmistakable signatures of the Italian brand including high-quality materials such as stainless steel or gold and glamorous details including diamonds and colourful gemstones. Furthermore, bold colour combinations are incorporated into the Serpenti collection – an element that has come to be known of the exquisite Bulgari brand.