A date change at the stroke of midnight
The design of the Datejust is brilliantly simple and timelessly elegant. The universal timepiece is suitable for every occasion and can be showcased with a variation of ensembles. Discrete yet unmistakable: Some elements of the Datejust are so distinct that the watch is quickly recognized. The watches namesake at three o’clock is easily one of the watch’s most essential components. Its presentation in 1945 was a sensation: Although the Datejust was not the first watch with elaborate features, it was the first watch that included a date display among other simple and functional elements. The date changes instantaneously at midnight, which allows the wearer to read the exact time and date on their watch without a moment’s hesitation.
To honour the new model, Rolex created a new bracelet: the Jubilee. Initially, it was only available with the 36 millimetre Datejust but was eventually made compatible for other models as well. Rolex clients today have a broad choice: The Datejust can be equipped with the Oyster bracelet, the Jubilee bracelet or a leather strap.
The noted Cyclops lense was presented in 1954. In order to enhance legibility, a lense was added to the glass that magnifies the date by two-and-a-half times. Nowadays, the Cyclops lense is an indispensable trademark that can be found on other models, such as the Day-Date or the Submariner.