The TAG Heuer Monaco on the big screen
With the presentation of the Monaco on the wrist of Steve McQueen in the famous motorsports movie “LeMans”, the timepiece gained incredible celebrity status. The legend behind the successful arrangement states that Heuer watches were shown to the film’s directors and stars. The star of the Lemans film, McQueen himself, decided to sport the brand new Monaco chronograph around his wrist. The timepiece is clearly visible with a perforated leather strap in some scenes of the movie as well as on promotional billboards.
In addition, McQueen also chose a Monaco model with a unique steel bracelet, which was just a prototype at the time. The watch with the steel bracelet can be spotted in many photos and quickly gained prominence as a result. For a period of time, TAG Heuer ceased the production of these models. Luckily, the manufacturer has now reissued the classic Monaco design and now offers a wide range of versions – including the Monaco with a steel strap.