Mechanics of Passion
Cartier - driven by creativity for over 150 years
Daring inventiveness and extreme exclusivity characterize the works of the French manufacturer. In 1847 Paris, Louis-François Cartier founded his own company when he took over the workshop of his master, and later supplied the French empress Eugenie with exquisite timepieces. Cartier artefacts were created with a supreme level of craftsmanship and were quickly found appealing amongst the nobility of the time. As a result, Cartier found great success and the company rapidly expanded.
The range of Cartier products extended to include hand-made watches. In 1888, Cartier presented the first wristwatch, which was essentially a recreation of feminine bracelets that incorporated a small clock. Driven by his passion for the art of watchmaking, Louis Cartier completely restructured the DNA of watch design. At the beginning of the 20th century, Cartier led the world of watchmaking in a new direction with the presentation of the first rectangular dial.
The unique design of Cartier timepieces easily attracts influential clientele. The watch designs are classic and, as a result, are passed down from one generation to the next. Every Cartier watch incorporates a long line of tradition and a fascinating historical story.