A new start for traditional company Ulysse Nardin
The quartz crisis did not stop at Ulysse Nardin watches. While many manufacturers began to manufacture Qaur watches, Ulysse Nardin stayed with traditional mechanical watches and initially hit a dead end. In 1983, rescue came in the form of the Swiss entrepreneur Rolf W. Schnyder. The watch enthusiast recognised the potential of the centuries-old manufacturer and took over the company.
Within a few years, Schnyder, with the support of his partner, watch designer Ludwig Oechslin, succeeded in repositioning Ulysse Nardin watches on the market. Today, Ulysse Nardin is, once again, one of the leading manufacturers of Swiss luxury watches. The brand has regained its place at the peak of the watch industry and successfully proved its savoir-faire.